Proposal of Research Report on UHT Milk Market in China

【Report Name】：Proposal of Research Report on UHT Milk Market in China
【Published】：Jun/2012
【Report Code】：SN
【Form】： PDF or Hard copy 
【Delivery】： E-mail or EMS
【Report Price】：PDF Copy 8,800USD

I Research Background and Research Ideas
China is the third biggest dairy producer in the world; dairy consumption in China has entered a rapid growth stage. Presently, dairy consumption mainly concentrates in liquid milk and milk powder, among which liquid milk demand in China is dramatically increasing.

Currently, more than 90% of the world’s countries mainly consume pasteurized milk in liquid milk consumption. Pasteurized milk covers 70% of the world’s liquid milk market and covers 95% in Europe, 90% in US and over 95% in Australia and New Zealand.

Before 2000, China’s pasteurized milk consumption accounted for 70-80% of liquid milk consumption. With the improvement of processing technology and increase of consumption demand of liquid milk, pasteurized milk’s market share gradually declined; whereas UHT milk rapidly occupied the market with CAGR of about 25% and presently covers over 60% of liquid milk market share.

Only in several years, UHT Milk formed huge market in China. The helping factors include distribution of raw milk sources, changes of processing technology, consuming ability and consumption pattern and advertisement guidance. Meanwhile, rapid expansion of UHT Milk market also led to establishment of dairy giants like Mengniu and Yili.

This report will systematically answer the following questions:
(1) During the development of Chinese dairy market, what kinds of changes have occurred on consumer groups, product types and consumer perceptions?

(2) With highest development speed and biggest coverage in China’s dairy market, is UHT milk in addition to pasteurized milk and milk powder, or instead of?

(3) What are the advantages and disadvantages of UHT milk when comparing with pasteurized milk, milk powder, soy milk on aspects of packaging, consumer groups and convenience?

(4) UHT milk demand in China has been increasing with high growth rate over a decade. What are the drivers and the key drivers of UHT milk demand expansion?

(5) What are the differences of UHT milk consumption on consuming habit, brand and consumption volume in northeast China, north China, east China, south China, etc.? In the same area, what are the differences of UHT milk consumption in urban area and rural area? What kind of new changes appeared in Chinese UHT milk market in recent years?

(6) How about the distribution channels, consumer groups and consumer perceptions and price of international UHT milk in China? Who the local manufacturers are? How about the distribution channels and market shares of the top 10 local manufacturers?

To systematically answer the above questions, we will follow the research ideas shown in the frame bellow.

Fig. 1, Research Contents & Research Framework
 
This report will follow the principles of pragmaticism, comprehensiveness, briefness, conciseness and accuracy and base on in-depth research, systematical analysis and scientific induction to answer the above questions with detailed data and refined words so as to offer reference and basis for our clients to understand the present situation and the future development trend of the Chinese UHT milk market.

Even so, the report may have some deficiencies. We hope our readers can put forward precious suggestions, so that we can improve the future update version.

TABLE OF CONTENTS

RESEARCH BACKGROUND AND RESEARCH IDEAS I

PART Ⅰ CHARACTERISTICS AND FUTURE DEVELOPMENT OF DAIRY CONSUMPTION IN CHINA 1
1 DEVELOPMENT HISTORY OF DAIRY INDUSTRY IN CHINA 1
1.1 Before 1990 1
1.2 From 1990 to 2000 2
1.3 From 2000 to Now 3
2 DAIRY CONSUMER GROUPS IN CHINA 4
2.1 Before 1990 4
2.2 From 1990 to 2000 5
2.3 From 2000 to Now 5
3 DAIRY CONSUMER PERCEPTIONS S IN CHINA 7
3.1 Before 1990 7
3.2 From 1990 to 2000 7
3.3 From 2000 to Now 8
4 MAIN DAIRY PRODUCTS IN CHINA 9
4.1 Before 1990 10
4.2 From 1990 to 2000 10
4.3 From 2000 to Now 10
5 FORECAST ON DAIRY CONSUMPTION TREND IN CHINA 13
5.1 Dairy Consumer Groups 13
5.2 Dairy Consumer Perceptions 13
5.3 Dairy Products Types 13
6 DESCRIPTION AND FORECAST ON CONSUMPTION VOLUMES OF DIFFERENT DAIRY PRODUCTS 14
6.1 Consumption Volumes of Different Dairy Products (2001-2011) 14
6.1.1 China’s Consumption Volumes of UHT Milk (2001-2011) 14
6.1.2 China’s Consumption Volumes of Pasteurized Milk (2001-2011) 15
6.1.3 China’s Consumption Volumes of Yogurt (2001-2011) 15
6.1.4 China’s Consumption Volumes of Milk Powder (2001-2011) 16
6.1.5 China’s Consumption Volumes of Other Solid Dairy (2001-2011) 17
6.1.5.1 Cheese 17
6.1.5.2 Whey Powder 18
6.2 Forecast on Consumption Volumes of Different Dairy Products (2020) 18
6.2.1 Forecast on Consumption Volumes of UHT Milk in China (2020) 18
6.2.2 Forecast on Consumption Volumes of Pasteurized Milk in China (2020) 19
6.2.3 Forecast on Consumption Volumes of Yogurt in China (2020) 20
6.2.4 Forecast on Consumption Volumes of Milk Powder in China (2020) 21
6.2.5 Forecast on Consumption Volumes of Other Solid Dairy in China (2020) 22
6.2.5.1 Cheese 22
6.2.5.2 Whey Powder 22

PART Ⅱ UHT MILK VS. OTHER DAIRY PRODUCTS 23
7 REPLACEMENT FUNCTION OF UHT MILK IN CHINA 23
7.1 Is UHT Milk an Independent Product? 23
7.2 Has UHT Milk Partly Replaced Pasteurized Milk? 24
7.3 Has UHT Milk Partly Replaced Milk Powder? 25
8 UHT MILK VS. PASTEURIZED MILK 26
8.1 Comparison in Packaging Types 26
8.2 Comparison in Consumer Groups 28
8.3 Comparison in Consuming Habit 28
8.4 Comparison in Convenience 29
8.5 Comparison in Market Price 31
9 UHT MILK VS. MILK POWDER 32
9.1 Comparison in Packaging Types 32
9.2 Comparison in Consumer Groups 34
9.3 Comparison in Consuming Habit 35
9.4 Comparison in Convenience 36
9.5 Comparison in Market Price 37
10 UHT MILK VS. SOY MILK 38
10.1 Comparison in Packaging Types 38
10.2 Comparison in Consumer Groups 40
10.3 Comparison in Consuming Habit 41
10.4 Comparison in Convenience 42
10.5 Comparison in Market Price 43

PART Ⅲ ANALYSIS OF UHT MILK MARKET IN CHINA 44
11 DRIVERS OF RAPID EXPANSION OF UHT MILK CONSUMPTION IN CHINA 44
11.1 Macro Factors 44
11.1.1 Raw Milk Sources Distribution & Quality 44
11.1.2 Consumption Demand Characteristic 47
11.2 Stimulating Factors 48
11.2.1 UHT Milk Related Factors 48
11.2.2 Market & Policy Related Factors 49
11.3 Compare in Influence Factors of UHT Milk Consumption in Urban & Rural 52
11.3.1 Urban 52
11.3.2 Rural 52
12 KEY DRIVERS OF UHT MILK DEMAND INCREASE IN CHINA 53
13 REGIONAL DIFFERENCES OF UHT MILK CONSUMPTION IN CHINA 54
13.1 Regions Divide & Difference of UHT Milk Consumption in China 54
13.1.1 Differences in Consuming Habit 56
13.1.2 Differences in Brands 57
13.1.3 Differences in Consumption Volume 58
13.2 UHT Milk Consumption in Urban Area and Rural Area in the Same Region 60
13.2.1 Northeast China 61
13.2.2 North China 62
13.2.3 East China 62
13.2.4 South China 63
13.2.5 Central China 64
13.2.6 Southwest China 65
13.2.7 Northwest China 66
14 CONSUMERS’ PREFERENCES ON UHT MILK PACKAGING TYPES 67
14.1 Packaging Types of UHT Milk 67
14.2 Advantages and Disadvantages of Different Package Types 67
14.3 Consumer Groups of Different Packaging Types 68
14.4 Market Shares of Different Packaging Types 70
15 NEW CHANGES IN UHT MILK MARKET 70
15.1 Development Quickly of Top-end UHT Milk 70
15.2 Changes of Packaging Types 72
15.3 Areas of Rapid Increase of UHT Milk Consumption 73
15.4 UHT Milk Market Needs New Stimulations 74

PART Ⅳ COMPETITIVE ENTERPRISES IN UHT MILK MARKET IN CHINA 75
16 COMPETITIVENESS OF INTERNATIONAL ENTERPRISES IN CHINESE UHT MILK MARKET 75
16.1 Market Shares of UHT Milk of International Enterprises in China 75
16.1.1 UHT Milk Market Size in China 75
16.1.2 Imported UHT Milk Proportion in Chinese UHT Milk Market 75
16.2 Competitiveness of UHT Milk of International Enterprises 76
16.2.1 Raw Milk Sources and Product Quality 76
16.2.2 Distribution Channels 77
16.2.3 Consumer Groups 78
16.2.4 Consumer Perceptions 78
16.2.5 Market Range 78
16.2.6 Market Price 78
16.3 Evaluation of Competitiveness of International and Local Enterprises 79
17 ANALYSIS OF TOP 10 LOCAL UHT MILK ENTERPRISES IN CHINA 80
17.1 Aggregate Market Share of Top 10 UHT Milk Producers in 2011 80
17.2 Characteristics of Top 10 UHT Milk Producers in China 81
17.2.1 High Concentration of UHT Milk Production in China 81
17.2.2 Advanced Technology and Equipments for UHT Milk Production 82
17.2.3 Big Dairy Enterprises Attach Importance to Raw Milk Sources Construction 82
17.2.4 Big Dairy Enterprises Usually Adopt Ordinary Sales Model in UHT Milk Sales 82
17.2.5 Big Dairy Enterprises All Strengthening High-End Products R&D and Market Expansion 83
17.3 China’s Top 10 Local UHT Milk Enterprises 83
17.3.1 Inner Mongolia Mengniu Dairy (Group) Co., Ltd. 83
17.3.2 Inner Mongolia Yili Dairy (Group) Co., Ltd. 87
17.3.3 Shanghai Bright Dairy & Food Co., Ltd. 90
17.3.4 Beijing Sanyuan Food Co., Ltd. 94
17.3.5 Heilongjiang Wondersun Dairy Co., Ltd. 97
17.3.6 New Hope Dairy Co., Ltd. 99
17.3.7 Xi’an Yinqiao Dairy Co., Ltd. 101
17.3.8 Shenyang Dairy Co., Ltd. 103
17.3.9 Jinan Jiabao Dairy Co., Ltd. 105
17.3.10 VV Dairy Co., Ltd. 107

MAP CONTENTS
Map 1, Distribution of Raw Milk Sources in China 45
Map 2, Distribution of Liquid Milk Consumption in China 48
Map 3, China Regional Division 54
Map 4, Main UHT Milk Brands of Different Regions in China 58
Map 5, Distribution of UHT Milk Consuming Volume in China, 2005&2011 73
Map 6, Dairy Producing Enterprises of Inner Mongolia Mengniu Dairy (Group) Co., Ltd. 84
Map 7, Dairy Producing Enterprises of Inner Mongolia Yili Dairy (Group) Co., Ltd. 87
Map 8, Dairy Producing Enterprises of Shanghai Bright Dairy & Food Co., Ltd. 91
Map 9, Farms of Shanghai Bright Holstan Breeding Co., Ltd. 92
Map 10, Farms of Shanghai Dairy Group Co., Ltd. 92
Map 11, Dairy Producing Enterprises of Beijing Sanyuan Food Co., Ltd. 94
Map 12, Farms of Inner Beijing Sanyuan Lvhe-Dairy Cattle Center 95
Map 13, Dairy Producing Enterprises of Heilongjiang Wondersun Dairy Co., Ltd. 98
Map 14, Dairy Producing Enterprises of New Hope Dairy Co., Ltd. 100
Map 15, Farms of Inner Liaoning Huishan Holding Group 104
Map 16, Dairy Producing Enterprises of VV Dairy Co., Ltd. 107

FIGURE CONTENTS
Figure 1, Changes of Dairy Cattle Inventory & Milk Output in China, 1973-1990 2
Figure 2, Changes of Dairy Cattle Inventory & Milk Output in China, 1973-2000 3
Figure 3, Changes of Dairy Cattle Inventory & Milk Output in China, 1973-2011 4
Figure 4, Structure of Dairy Consumer Group in China, 1970-1990 4
Figure 5, Per Capita Dairy Consumption of Urban Residents by Income (1990, 1995 and 2000) 5
Figure 6, Structure of Dairy Consumer Group in China, 2000-2011 6
Figure 7, Per Capita Foods Consumption of China’s Urban and Rural Residents, 1990 7
Figure 8, Per Capita Foods Consumption of China’s Urban and Rural Residents, 2000 8
Figure 9, Per Capita Foods Consumption of China’s Urban and Rural Residents, 2011 9
Figure 10, Dairy Products Categories and Their Subdivided Products in China 9
Figure 11, Change of UHT Milk Covers of Liquid Milk Market Share in China, 2000-2011 11
Figure 12, Change of Consumption Volumes of Liquid Milk & UHT Milk in China, 2001-2011 14
Figure 13, Change of Consumption Volumes of Pasteurized Milk in China, 2001-2011 15
Figure 14, Change of Consumption Volumes of Yogurt in China, 2001-2011 16
Figure 15, Change of Consumption Volumes of Milk Powder in China, 2001-2011 17
Figure 16, Change of Consumption Volumes of Cheese in China, 2001-2011 17
Figure 17, Change of Consumption Volumes of Whey Powder in China, 2001-2011 18
Figure 18, Forecast on Consumption Volumes of Liquid Milk & UHT Milk in China, 2011-2020 19
Figure 19, Forecast on Consumption Volumes of Pasteurized Milk in China, 2011-2020 20
Figure 20, Forecast on Consumption Volumes of Yogurt in China, 2011-2020 20
Figure 21, Forecast on Consumption Volumes of Milk Powder in China, 2011-2020 21
Figure 22, Forecast on Consumption Volumes of Cheese in China, 2011-2020 22
Figure 23, Forecast on Consumption Volumes of Whey Powder in China, 2011-2020 23
Figure 24, Categories and Difference of Liquid Milk in China 24
Figure 25, Change of Consumption Volumes of UHT Milk & Pasteurized Milk in China, 2001-2011 25
Figure 26, Changes of Dairy Products Categories Consumed in China 25
Figure 27, China’s UHT Milk & Pasteurized Milk Market Share of Different Packaging Types in Large City 26
Figure 28, Main Sales Models for Liquid Milk Products in China 29
Figure 29, Market Share of Different Sales Channels for Liquid Milk in China 30
Figure 30, Different Market Price of Different Packaging Types for UHT Milk & Pasteurized Milk in China, 2009-2011 31
Figure 31, Market Share of Formula Milk Powder for Different Consumer Groups in China 34
Figure 32, Market Share of Different Sales Channels for Liquid Milk & Milk Powder in China 36
Figure 33, Change of Market Price of UHT Milk & Milk Powder in China, 2009-2011 37
Figure 34, Market Share of Different Sales Channels for Liquid Soymilk & Soymilk Powder in China 42
Figure 35, Influencing Factors on UHT Milk Consumption in China 44
Figure 36, Milk Output of Different Farming Sizes in China, 2011 46
Figure 37, Main Delivery Mode of Raw Milk in China 46
Figure 38, Per Capita Dairy Consumption of China’s Urban Residents by Income, 1995-2011 50
Figure 39, Key Driver of UHT Milk Demand Increase in China 53
Figure 40, Consumer Proportion for 1-2 Brands in Beijing, Shanghai and Other Areas 57
Figure 41, Per Capita Fresh Milk Consumption of Residents by Province in China, 2011 59
Figure 42, UHT Milk Consumption Volume of Different Regions in China, 2011 60
Figure 43, Consumer Groups of Different UHT Milk Packaging Types by Age in China 69
Figure 44, Market Share of Different UHT Milk Packaging Volume in China 69
Figure 45, Market Share of Different Liquid Milk Product Mix in China (2005&2011) 71
Figure 46, China’s UHT Milk Import Volume by Original Country, 2011 76
Figure 47, Main Sales Channel of Import UHT Milk in China 77
Figure 48, China’s UHT Milk Import & Export Price (CIF), 2004-2011 79
Figure 49, Raw Milk Sources of Inner Mongolia Mengniu Dairy (Group) Co., Ltd. 85
Figure 50, Sales Revenue by Product Category of Inner Mongolia Mengniu Dairy (Group) Co., Ltd. 86
Figure 51, Raw Milk Sources of Inner Mongolia Yili Dairy (Group) Co., Ltd. 88
Figure 52, Sales Revenue by Region & Product Category of Inner Mongolia Yili Dairy Co., Ltd. 89
Figure 53, Sales Revenue by Region & Product Category of Shanghai Dairy Group Co., Ltd. 93
Figure 54, Sales Revenue by Region & Product Category of Beijing Sanyuan Food Co., Ltd. 96

ATTACHED TABLES
Table 1, Change of Dairy Consumer Group of China’s Urban and Rural Residents 6
Table 2, Market Share of China’s Milk Powder by Variety, 2004-2011 12
Table 3, Changes of Main Dairy Product Categories Consumed by Urban and Rural Residents 12
Table 4, Main Packaging Types & Difference of UHT Milk and Pasteurized Milk 27
Table 5, Consumer Areas & Groups of UHT Milk and Pasteurized Milk 28
Table 6, Consumer Groups & Habit of UHT Milk and Pasteurized Milk 29
Table 7, Characteristic of Main Sales Models for Liquid Milk Products in China 30
Table 8, Consuming Convenience of UHT Milk and Pasteurized Milk in Different Area 31
Table 9, Packaging Types & Difference of UHT Milk and Milk Powder 33
Table 10, Consumer Areas & Groups of UHT Milk and Milk Powder 35
Table 11, Consumer Groups & Habit of UHT Milk and Milk Powder 36
Table 12, Consuming Convenience of UHT Milk & Milk Powder in Different Areas 37
Table 13, Differences Between Soymilk Industry and Dairy Industry in China 38
Table 14, Packaging Types & Difference of UHT Milk, Liquid Soymilk & Soymilk Powder 39
Table 15, Consumer Areas & Groups of UHT Milk, Liquid Soymilk & Soymilk Powder 40
Table 16, Consumer Groups & Habit of UHT Milk, Liquid Soymilk & Soymilk Powder 41
Table 17, Consuming Convenience of Liquid Soymilk & Soymilk Powder in Different Area 43
Table 18, Compare Market Price of UHT Milk, Soymilk & Milk Powder in China 43
Table 19, Influencing Factors on UHT Milk Consumption of Urban & Rural Area in China 52
Table 20, Raw Milk Sources Construction, Economic Situation and Characteristics of Dairy Consumption in Different Regions in China 55
Table 21, Differences of UHT Milk Consuming Habit in Different Regions in China 56
Table 22, Main UHT Milk Brands of Different Regions in China 57
Table 23, Differences in Dairy Consuming Proportion of China’s Urban & Rural Residents 61
Table 24, UHT Milk Consumption in Urban and Rural Areas in Northeast China 61
Table 25, UHT Milk Consumption in Urban and Rural Areas in North China 62
Table 26, UHT Milk Consumption in Urban and Rural Areas in East China 63
Table 27, UHT Milk Consumption in Urban and Rural Areas in South China 64
Table 28, UHT Milk Consumption in Urban and Rural Areas in Central China 65
Table 29, UHT Milk Consumption in Urban and Rural Areas in Southwest China 66
Table 30, UHT Milk Consumption in Urban and Rural Areas in Northwest China 66
Table 31, Packaging Types of UHT Milk in China 67
Table 32, Advantages and Disadvantages of Different Packaging Types of UHT Milk in China 68
Table 33, Market Shares of Different UHT Milk Package in China’s Urban & Rural Areas 70
Table 34, Main Product Brands in China’s Top-end UHT Milk Market 72
Table 35, Change of Market Share of Different UHT Milk Packaging Types in China, 2005&2011 72
Table 36, Change of UHT Milk Consumption of China’s Urban & Rural Area, 2005&2011 73
Table 37, Main Imported UHT Milk Brands & Sales Channel in China 77
Table 38, Compare to Foreign & Domestic Brands Price of Top-end UHT Milk in China 79
Table39, Advantages and Disadvantages Analysis on Foreign & Domestic UHT Milk in China 79
Table 40, Top 10 UHT Milk Producers in China and Their Market Share 81